Noble x San Diego Feature: Meet Carina, Co-owner of James Coffee Co.
The San Diego community is filled with artists and creatives that make the city truly unique in itself. Not only is our founder / designer Jen based in S.D but we've been shipping our Noble goods from this area for the past 6 years.
Today we chat with co-owner Carina of James Coffee Co.— a local speciality coffee shop that began in 2014 that has multiple locations across San Diego area. We chat with Carina about her story, rocking our latest Prairie Print!
Carina & Maxine wearing matching Franny Dresses in our Noble x Jordan Barton Prairie Print
How long have you been in the coffee scene, what’s your favorite part of it? I moved to San Diego in 2015 and have worked in specialty coffee since then, so 7 years this year. I have learnt so much in the years working in the coffee industry. Most recently, my interest lies in the sustainability challenges in the coffee sector and how we, as a coffee roaster, can make business decisions that extend beyond our shareholders and consumers and have clear objectives for sustainable development in producing countries. We have adopted a combination of sustainability strategies that has given our consumers more transparency and I am excited to keep working towards becoming a more sustainable company in the future.
We hear you have pastry experience too, did that stem from working in coffee or has that always been something you’ve enjoyed? I have always had a passion for baking but I never went to culinary school or had any professional experience in baking. I’ve baked for family occasions for years, but only in 2020 started to consider a more professional route. We started looking for a new building at the end of 2020, as we had grown out of our roasting facility and needed something bigger. When we found a space that was quite large, we considered adding a bakery to our production. I started taking culinary classes and went to a viennoiserie course at the San Francisco Baking Institute in 2021, this was all in preparation of opening our own bakery. It was important to me to have as much knowledge as possible when we started designing the kitchen and started hiring our bakery staff. We are in our 2nd month of baking for our coffee shops. Everything we make is from scratch and it has been an extremely rewarding and challenging experience.
CONNECT WITH JAMES COFFEE CO HERE: INSTAGRAM & WEBSITE
Win up to $200 in prizes!
In honor of this feature we're hosting a special giveaway with James Coffee Co! One lucky winner has a chance to win:
James Coffee Co. - $100 Gift Card
Noble - $100 Gift Card
Enter before Friday July, 8th @ 11:59pm PST and winner will be announced Saturday AM. Happy entering! *U.S based only.