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Article: SS21 Playwear Lookbook

SS21 Playwear Lookbook

SS21 Playwear Lookbook

Say hello to our SS21 Playwear Collection coming next week! We've brought back some popular styles from last season and are welcoming two new styles. Each piece is crafted with 100% GOTS Certified Organic Pima Cotton Canvas, built for all of those Summer adventures on the horizon. Launching HERE Thursday 5/27 @ 7am PST. 


The Playwear Collection:


Sun in Blue Moon & Oat Milk

 Our beloved Sun Hat from last season which includes strategic stitching along the brim so it can be worn at least 4 different ways to block the sun or just rock for style year-round. This season's hat has a slightly thicker rim making it easier to fold.

Available in Blue Moon, Oat Milk & Lavender ranging in sizes 3m - 10Y.



Chore Shorts in Blue Moon Chore Shorts in Cinnamon & Pink Sea Salt

With our Chore Collection release last Fall, it only felt right to make a shorts version for Spring & Summer and these shorts offer the durability and comfort your babe needs to move and groove. The pockets are a dream for collecting with an elastic waist for comfort and an easy peasy snap.

Available in Blue Moon, Cinnamon & Pink Sea Salt ranging in sizes 12m - 6Y.



Tank Suit in Lavender & Sage

Another favorite from last year, the Tank Suit has all the same features as our Utility Suit but perfect for the warmer temps. Big pockets for treasures & a chunky zipper for easy-peasy on & off. We nailed the fit for this season, now true to size!

Available in Oat Milk, Lavender & Sage ranging in sizes 12m - 6Y.



With a structured silhouette at the top, just wide enough to rock on its own, but also cute layered, with a perfect bubble at the cutie diaper bum. Complete with three adjustable buttons at the back so this piece will fit forever and snaps at the crotch for easy changing. Pair with the lightweight Bonnet, perfect for shading your babe from the hot sun.
The Sun Suit is available in Blue Moon, Cinnamon, Oat Milk & Turmeric. ranging in sizes 3m - 2T. The Bonnet is available in Blue Moon, Cinnamon, Oat Milk & Turmeric ranging in sizes Newborn - 2T.


The Fia Dress in Blue Moon

The Fia Dress

Last but not least, the twirly whirly dress of your little one's dreams. Featuring long straps and back bow able to be adjusted for your growing babe or even worn sitting longer like a skirt or a cute tee after a growth spurt.

Available in Blue Moon, Oat Milk & Lavender in sizes 18m - 6Y.


We can't wait to see you on launch day, next Thursday 5/27 @ 7am PST. Set your alarms, launching HERE! & Join Jen 5/26 @ 2pm PST via IGLIVE for a full collection run down.

Photography: @jamiestreetphoto

Styling: @farramiron

Art Direction: @jenhartford

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