Meet our First Waffle Drop coming next week, Wednesday September 1st @ 7am PST. Both Adult & Kid Waffles are made with 100% GOTS Certified Organic Pima Cotton, built to keep you cozy this upcoming Fall & Winter season.


We're excited to welcome new colors Moss & Dusty Rose to our Waffle Collection— as well as welcoming back Turmeric from last year. We're also restocking favorites Oat Milk and Blue Moon.

Available in L/S Sets, One Piece Sleepers (ranging in sizes 3M - 7Y) & Footies (ranging in sizes 0-12M)


Adults will also be available in Moss & Dusty Rose— as well as a restock of our best-selling Oat Milk!
Waffles will be listed as separate Top & Bottoms to accommodate sizing, offering up to a 2XL this season! Women sizes range from XS-2XL.

Say hello to our newest addition to the collection! The Waffle Turtleneck will be available for pre-order* for Adults: Moss & Oat Milk and Kids: Moss, Oat Milk & Dusty Rose! For reference, sizing is identical to our Waffle Tops, Kids will range 12M-7Y & Adults will range XS-XXL.

*Pre-order expected to ship no later than October 1st.
We can't wait to see you on launch day, next Wednesday 9/1 @ 7am PST. Set your alarms, launching HERE! & Join Jen 8/31 @ 2pm PST via IGLIVE for a full collection run down, sizing coverage and color comparisons.

Photography: @rachelcast & @ricocast

Styling: @vacillavi

Art Direction: @jenhartford

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